Art director, illustrator, procrastinator & other things that end in -or

DONA Pharmacies - Kids at Play


DONA Pharmacies - Kids at play experiment


July 2015

We conducted an experiment designed to raise awareness among parents about how little time their kids spend playing games outdoors.

We gathered a few children and asked them to play and talk about their favourite games. Turns out most of them only knew how to play digital games and they were pretty good it at. When we asked them to play the same game they played on the digital device, but this time in a real environment, the results were pretty disarming, as they were very little familiar with games such as football or tennis.


The TVC - raising awareness about the issue

The online experiment which demonstrates the issue