Granini - Urban Hearts (Illustration)
To celebrate its worldwide presence, Granini launched a campaign which highlighted the different places where "fruits love Granini". We placed 6 oversized 3D hearts around the city, each of them with an unique design derived from the place it displayed (Africa, Asia, Caraibe, Europe, Oceania and Romania). Each design had distinguishing elements and fruits originating from that particular zone.
To add more fun, we also launched an Instagram contest: take a selfie of you and your favorite heart using the #ilovegranini hashtag and you could win a trip there. So if you fancy going to Oceania, hunt down the Oceania heart and snap away.