KFC - Studycoin
Innovation, 2nd place @ Webstock
In recent years Romania has the lowest pass rate in high school graduation tests.
In order to to help teens get prepared for the high-school graduation tests, we’ll hijack the mechanism that stands behind bitcoins: mining through equations.
KFC launches Studycoin, a new currency accepted in KFC restaurants. In order to get an Studycoin, teens have to mine it with math equations on kfc.ro/studycoin. Each mined equation will bring to each user a piece of an Studycoin. All the pieces of Studycoins will be gathered in a virtual wallet. The more users mine the equations, the higher the value of the Studycoin grows. Each Studycoin can be exchanged for KFC vouchers in special exchange booths.