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KFC - Studycoin

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PROJECT:
KFC - Studycoin

AGENCY:
MRM//McCann

PUBLISHED:
April 2018

AWARDS:
Innovation, 2nd place @ Webstock

In recent years Romania has the lowest pass rate in high school graduation tests.

In order to to help teens get prepared for the high-school graduation tests, we’ll hijack the mechanism that stands behind bitcoins: mining through equations.

KFC launches Studycoin, a new currency accepted in KFC restaurants. In order to get an Studycoin, teens have to mine it with math equations on kfc.ro/studycoin. Each mined equation will bring to each user a piece of an Studycoin. All the pieces of Studycoins will be gathered in a virtual wallet. The more users mine the equations, the higher the value of the Studycoin grows. Each Studycoin can be exchanged for KFC vouchers in special exchange booths.

 
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Studycoin - How it works video tutorial

Case study

High-schools promo materials

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In-store promo materials

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