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KIT KAT - The City of Breaks

KIT KAT - The City of Breaks

#Facebook #social media #content #illustration #over200visuals

In 2012- 2013, we managed to refresh the social media landscape and gather 200k fans to our Facebook page by posting a single news everyday at 1:55 sharp.

In 2013, we wanted to expand our "break" territory, to cover broader topics, while still keeping our famous five-to-two news. We created The City of Breaks, a special place, where your mind could easily take a break from the ordinary.

The Break Institutions & their identity:

To mimic the reality of a true city, we created various institutions, each with their very own identity: Doctor Break, The Supreme Authority of Breaks etc.

Facebook posts (over 200 visuals):

Each Facebook post was designed to represent one of these Break Institutions, which allowed us to take on daily news, activities and events from the Romanian landscape and present them in a relaxed, slightly ironic way.

During the BAC exams, students are re-writing the story of a famous Romania novel

During the BAC exams, students are re-writing the story of a famous Romania novel

Grumpy Cat goes to Hollywood

Grumpy Cat goes to Hollywood

"Selfie" is the officially declared the word of the year in 2013

"Selfie" is the officially declared the word of the year in 2013

For the Days of Bucharest, various singers will perform at subway stations

For the Days of Bucharest, various singers will perform at subway stations

The Supreme Authority issues the law of being zen during rush hours

The Supreme Authority issues the law of being zen during rush hours

Brand:

KIT KAT

Agency:

Interactions

Awards:

Bronze at Best Content Campaign on Facebook @ Webstock 2013 

Honors:

Featured on Ads of the World, BestAdsonTV

Published:

March - December 2013