In 2012- 2013, we managed to refresh the social media landscape and gather 200k fans to our Facebook page by posting a single news everyday at 1:55 sharp.
In 2013, we wanted to expand our "break" territory, to cover broader topics, while still keeping our famous five-to-two news. We created The City of Breaks, a special place, where your mind could easily take a break from the ordinary.
To mimic the reality of a true city, we created various institutions, each with their very own identity: Doctor Break, The Supreme Authority of Breaks etc.
Each Facebook post was designed to represent one of these Break Institutions, which allowed us to take on daily news, activities and events from the Romanian landscape and present them in a relaxed, slightly ironic way.
Bronze at Best Content Campaign on Facebook @ Webstock 2013
Featured on Ads of the World, BestAdsonTV
March - December 2013