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KIT KAT - The Five-to-Two News

For 75 years, Kit Kat kept saying "Have a Break, Have a Kit Kat". Entering the Facebook era, we offered our fans easy-to-digest content, that should be seen as the break itself: a daily dose of funny news, posted at 13:55 sharp. We commented upon the most important events in a Kit Kat way, illustrating it cleverly.

Agency:

Interactions

Awards:

1st place at Social Networking @ Webstock 2012

Winner at Best Experimental and Innovative Campaign @ IAB Mixx Awards 2013

Honors:

Featured in the Top 6 Interactive Ads of the Week on BestAdsOnTv

Featured on Ads of the World

Published:

January 2012 -

March 2013

Over 300 single ads throughout the campaign: 

(left) Heidi Klum (the supermodel with the world's longest legs) breaks up with husband Seal (right) The arrival of winter in Romania overlapses with the beggining of the Chinese New Year 

(left) Heidi Klum (the supermodel with the world's longest legs) breaks up with husband Seal

(right) The arrival of winter in Romania overlapses with the beggining of the Chinese New Year 

(left) Angry Birds introduces a new edition: Angry Birds in Space     (right) The medical tv-show Dr. House ends after 8 seasons

(left) Angry Birds introduces a new edition: Angry Birds in Space    

(right) The medical tv-show Dr. House ends after 8 seasons

(left) A kangaroo escaped the zoo and it's near the Hungary border, what do you think his first word were?     (right) The Titanic 2 movie is released in 3D, tearproof glasses are now available

(left) A kangaroo escaped the zoo and it's near the Hungary border, what do you think his first word were?    

(right) The Titanic 2 movie is released in 3D, tearproof glasses are now available

(right) A Romanian hacker allegedly  breaks into the aliens servers (left) Madonna's fiance at the time pops the question and asks her to get married (again)

(right) A Romanian hacker allegedly  breaks into the aliens servers

(left) Madonna's fiance at the time pops the question and asks her to get married (again)

A cat interrupts a Liverpool soccer game by running through the field during the match

A cat interrupts a Liverpool soccer game by running through the field during the match