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ACR - Live to tell the story

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PROJECT:
Live to tell the story

AGENCY:
Publicis

PUBLISHED:
proposal 2016

For a new ACR safety campaign, we proposed a PR stunt for the regular 5 o' clock news which always show-taled gruesome accidents.

Instead of the usual anchor woman presenting the news, we proposed that the real accident survivor present their own stories. The survivor will introduce the car accident reportage. He will appear in this reportage. He then will tell the story in detail at the 1st person. On each news, we'll feature different survivors as presenters.

 
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