In 2013, Mega Image launched its new communication platform: Play with your inspiration. We invited users to create the longest virtual shopping chain by passing along inspiration to their friends. Cause when you think of beer, you think of your best friend who is throwing a party tonight and when you think of blueberries you think of another friend who has been craving them all week and so on.
Users could start their own chain by sending a product along with a funny reason to one of their friends (eg. cases of beer for their next party). In turn, the friend who received it could send another product to another friend and so on. Once inspiration was passed on to someone, he/she had to keep the game going.