Mothers know best when it comes to food choices, so Mega Image launched a campaign which asked moms to play with their imagination. Our online activation included a series of Facebook posts aimed at mothers which featured simple recipes which needed an extra something in order to be "mom cooked" material. Each week we asked for an idea (a sauce, a topping etc.) which could take the recipe to the next level.
Facebook Posts (left)
The most inspired answers were rewarded with a box of all the ingredients needed to cook the winning recipe.