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Mega Image (Delhaize) - Say the Same Thing

Mega Image (Delhaize) - Say the Same Thing

#Facebook #app #social media #mobile

In 2013, Mega Image launched its new communication platform: Play with your inspiration. We thought it would be interesting to sum up the inspiration Mega Image brings in the consumers’ life into actual numbers. There are 252 Mega Image stores with thousands of daily customers. Ever wondered how many people are thinking about cucumbers at the same time? What about peaches?

Brand:

Mega Image (Delhaize)

Agency:

Interactions

Published:

November 2013

The app interface and steps:

The app had a simple mechanism: the user selects the product that’s on his mind, then sees if another online fan picked that same product or not. If they match, both users could chat about their favorite product and possibly win small prizes.

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The Mega Statistics section (above):

To sustain our math-inspiration theme, we also had a “Mega Statistics” section, where users could read interesting numbers such as the no. of shopping carts used in stores, the no. of lost coinson the aisles etc.