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Nescafe - Bicyclist License

The best drivers are the ones that are also bicyclists and vice versa. Our task was to involve drivers more in the bicyclists' lives. How? Through a targeted DM to all new drivers. We will make a partnership with the Romanian Police so when the driver's license comes by post, we also give them bicyclist licenses and road security rules, so that they can both co-exist in harmony.

Agency:

Publicis

Published:

November 2015

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