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Nescafe - Really Friends

The campaign introduces Sasha, an ordinary man who wants to test how many of his Facebook friends could be his friends in real life as well. The concept was a spin-off from France's campaign, executed with a local Romanian flavour.

Sasha, who has over 3,200 friends on Facebook, has met with 10 of them, including those with whom he has never changed a word, with the girls he has flirted, with his ex and with and the friends he has not seen for a long time. Each meeting was filmed with 3 cameras.

Brand:

Nescafe

Agency:

Publicis

Published:

May 2016

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Sasha and his high school colleague Bogdan