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Pizza Hut - Stay in Touch Bracelets

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PROJECT:
Pizza Hut - Stay in Touch Bracelets

AGENCY:
MRM//McCann

PUBLISHED:
proposal 2017

The Pan Crust from Pizza is the most loved crust that brought friends together for almost 20 years. In their new brand campaign they encouraged people to keep their relationships alive by "not letting them cool down" as they usually do as life as an adult gets in the way.

To support this claim we created a pair of digital bracelets which remind people to stop putting off their friendships at the bottom of their priority list.

 

The context/ATL campaign

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