Telekom - Sportimism App
Telekom wanted to launch its new TV digital channel - Telekom TV. We proposed a platform which revolved around the monitoring of that one unnamed feeling that all true sports fan share: the one that makes you scream at a goal, or cry when your favourite team wins.
We named that feeling "sportimism" and we created a mobile app which could gather real time data from the fans (heartbeats, pulse, sweats, screams etc.) and use them to compile statistics for the new sport's channel.