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VICE - Plesnita Folkloric Dance

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PROJECT:
VICE - Plesnita Folkloric Dance

AGENCY:
MRM//McCann

PUBLISHED:
proposal 2017

In Romania, 49.7% of the population listens to folkloric music. But many of them have lyrics that promote violent behaviour towards women. 

„Măi femeie, io te-oi bate / de-or auzi șapte sate"
“My wife when I’ll beat you / seven villages will hear you”

To raise awareness about this issue, we'll introduce Plesnita (The Slap), a new folkloric dance through which we teach women self defense moves in a funny way.

 
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