Roxana's relationship with advertising became official as soon as she graduated from ADC Romania's Creative School. After winning the local Cannes Young Lion competition in 2012, she was later selected in 2015 as one of the top two Romanian creatives to represent Romania at ADC Europe's Creative Express program in Finland and she's also a graduate of Eurobest's Young Digital Academy.
In 2020-2022, she was the only Eastern European female creative to join the prestigious Cannes Lions See It Be It program, along with other 14 upcoming female leaders from around the world. In 2021, she was selected as one of the 37 creatives from around the world to join Google's Rare Leadership Academy, a program aimed at underrepresented categories.
Currently Executive Creative Director at DDB, she has worked as a creative for over 10 years in agencies both small and big, including Cheil, MRM//McCann and Publicis and has a strong background in digital.
Her work has been awarded at both Cannes Lions and its sidekick Cannes Film Festival, LIA Awards, D&AD, Golden Drum, Eurobest, FIBRA Awards, Internetics, IAB Mixx Awards and other local award festivals.
Outside the office she has a thing for superheroes and minimalist design and she never talks about herself in 3rd person.
More here: LinkedIn
Experience:
Executive Creative Director - DDB Romania (November 2022 - present)
Creative Director - DDB Romania (March 2022 - November 2022)
Creative Director - Cheil Romania (April 2021 - December 2021)
Group Creative Director - Cheil Romania (February 2019 - April 2021)
Head of Digital Creatives - Cheil Romania (May 2018 - February 2019)
Senior Art Director - MRM//Mccann (September 2016 - May 2018)
Art Director - Publicis (January 2015 - September 2016)
Art Director - Interactions (January 2011 - December 2015)
Junior Art Director - HIPPOS (May 2010 - December 2010)
Intern Art Director - CAP (March 2010 - May 2010)
Awards & Honors:
[Cannes Lions: 2 Silver, 1 Bronze, 11 Shortlists] [2016, 2019, 2023]
[D&AD: 2 Wood Pencil] [2020, 2023]
[One Show: 1 Merit Award, 1 Bronze] [2020, 2023]
[LIA Awards: 2 Gold, 1 Silver] [2019, 2022]
[CRESTA: 3 Silver, 2 Bronze, 2 Finalist] [2020, 2021, 2022]
[Golden Drum: 1 Grand Prix, 2 Gold, 4 Silver] [2016, 2020]
[EUROBEST: 1 Glass Award, 1 Shortlist] [2019, 2022]
[CAPLES: 1 Bronze] [2022]
[WEBBYS: 1 Shortlist] [2020] [ADSTARS: 4 Shortlists] [2019, 2021]
[FIBRA: 1 Gold, 1 Silver, 2 Bronze] [2016, 2017]
[Internetics: 7 Gold, 7 Silver] [2014, 2016, 2018, 2019]
[Effie Awards: 1 Gold, 1 Silver, 3 Bronze] [2021, 2023]
[Effie Awards Europe: 1 Silver] [2022]
[IAB MIXX: 1 Grand Prix, 6 Golds] [2013, 2015, 2018, 2019, 2021]
[IAB MIXX Europe: 1 Grand Prix, 2 Golds] [2022]
[Webstock: 4 Gold, 11 Silver, 3 Bronze] [2012, 2013, 2018, 2019, 2020, 2021, 2022]
Jury:
MAD Stars (2023) - Branded Content Jury
Golden Drum (2022) - Craft Jury
Cresta Awards (2022) - Jury
PHNX Awards (2022) - Film Jury
AD Stars (2022) - Film Jury
D&AD Awards (2021) - Branded Entertainment Jury
AD Stars (2021) - Public Service Announcement Jury
Gerety Awards (2021) - Budapest
KIAF Awards (2020) - Design, Branding, Print, OOH Jury
PHNX Awards (2020) - Judge
The Webby Awards (2019) - Associate Judging
The Lovie Awards (2018) - Associate Judging
The Webby Awards (2018) - Associate Judging
Education & trainings:
Cannes Lions See it, Be it - Programme 2020-2022
Google Rare Academy - Representative 2021
LIA Creative Liason - Mentor, Programme 2022
LIA Creative Liason - Mentee, Programme 2021
ADC Creative Express - Romanian Representative, Helsinki 2015
Eurobest Young Digital Academy - Programme 2015
ADC*RO (Art Directors Club Romania) - Programme 2010
Master’s Degree in Advertising - College of Communication, 2009-2011
Speaker:
Biz Talks - Advertising & Marketing Days - BIZ (2023)
Young Professionals Night - IAA (2023)
Using Data for Social Good - White Square Festival (2021)
Behind Unquiet Voices - Learnity (2019)
Art & direction (workshop) - Learnity (2018)
The truth behind photography - The National Congress of Communication Students (2017)
Storyscaping (workshop) - The National Congress of Communication Students (April 2015)
Digital brand experiences (workshop) - The National Congress of Communication Students (April 2014)
YEARLY LISTING
2023 Silver Lion | Social Influencers | VIF Network, #UnExaminable @Cannes Lions
2023 Bronze Lion | PR | VIF Network, #UnExaminable @Cannes Lions
2023 4x Shortlists Cannes | Film, PR, Health | VIF Network, #UnExaminable @Cannes Lions
2023 Wood Pencil | Impact | VIF Network, #UnExaminable @D&AD
2023 Bronze Pencil | Film | VIF Network, #UnExaminable @One Show
2023 Gold | Seasonal Marketing | VIF Network, #UnExaminable @Effie Awards
2023 Bronze | Positive Change | VIF Network, #UnExaminable @Effie Awards
2023 Bronze | Corporate Reputation | McDonald’s, #SomethingGood In The New Generation @Effie Awards
2022 Gold | Health & Wellness | VIF Network, #UnExaminable @LIA Awards
2022 Glass Award: For Social Change | VIF Network, #UnExaminable @Eurobest
2022 Silver | Positive Change: Social Good | ANAIS, Guilt Gifts Puppetry @ Euro Effie Awards
2022 Gold | Social Good Campaigns | VIF Network, #UnExaminable @Webstock
2022 Silver | Brand Content | VIF Network, #UnExaminable @Cresta Awards
2022 Finalist | Healthcare | VIF Network, #UnExaminable @Cresta Awards
2022 Grand Prix | Best Campaign | ANAIS, Guilt Gifts Puppetry @IAB Mixx Awards Europe
2022 Gold | Non-profit Campaign | ANAIS, Guilt Gifts Puppetry @IAB Mixx Awards Europe
2022 Gold | Branded Content | ANAIS, Guilt Gifts Puppetry @IAB Mixx Awards Europe
2022 Bronze | Branded Content | ANAIS, Guilt Gifts Puppetry @Caples Awards
2022 Best Influencers Program | Samsung, #PlayOnWithSamsung @IN2 Sabre EMEA
2021 Gold | Social Campaigns | ANAIS, Guilt Gifts Puppetry @Internetics
2021 Silver | Brand Content | ANAIS, Guilt Gifts Puppetry @Cresta Awards
2021 Finalist | Healthcare | ANAIS, Guilt Gifts Puppetry @Cresta Awards
2021 Grand Prix | Best Campaign | ANAIS, Guilt Gifts Puppetry @IAB Mixx Awards
2021 Gold | Best Non-profit Campaign | ANAIS, Guilt Gifts Puppetry @IAB Mixx Awards
2021 Gold | Best Branded Content Campaign | ANAIS, Guilt Gifts Puppetry @IAB Mixx Awards
2021 Silver | Best Creative Idea | ANAIS, Guilt Gifts Puppetry @Webstock
2021 Silver | Best Digital Innovation | Samsung, Experience New Worlds @Webstock
2021 Silver | Best Gaming Content | Samsung, Game Translator @Gaming Video Awards
2021 Silver | Best Content Creators | Samsung, GRL Power @Gaming Video Awards
2021 Silver | Best Use of Video | ANAIS, Guilt Gifts Puppetry @Webstock
2021 Silver | Engaged Communities | Samsung, Next Top Galaxy Idol @Effie Awards
2021 Bronze | Financial Services | First Bank, First to Make a Difference @Effie Awards
2021 Finalist | Financial Services | NN, The Alternative @Effie Awards
2021 Finalist | Seasonal Marketing | First Bank, Scare your Bank @Effie Awards
2021 1st Place | ADC Design for Good | ADC Romania
2021 Finalist | Print Charity | ANAIS, Isolate Violence @AD STARS
2021 Finalist | Print Gender Equality | ANAIS, Isolate Violence @AD STARS
2021 Finalist | Video Gender Equality | ANAIS, Isolate Violence @AD STARS
2020 Wood Pencil | Entertainment, Film over 30min | Unquiet Voices @D&AD
2020 Silver | Integrated | Unquiet Voices @Cresta Awards
2020 Bronze | Public Service | Unquiet Voices @Cresta Awards
2020 Silver | “Wish We’d Thought of That” Award | Unquiet Voices @Cresta Awards
2020 Merit Award | Innovation in Film | Unquiet Voices @One Show Awards
2020 Shortlist | Video Public Service | Unquiet Voices @Webby Awards
2020 Shortlist | Social & Influencer | Samsung Wallpaper Inventors @ AD STARS
2020 Silver | Brand Built Communites | Isolate Violence @Internetics
2020 3rd Place | Best Creative Idea | Isolate Violence @Webstock
2020 3rd Place | ACT Tributes | Isolate Violence @Act Responsible
2020 Gold | Best Instagram Page | Samsung @Romanian PR Awards
2019 Gold | Branded Entertainment - Scripted Feature Film | Unquiet Voices @ London International Festival
2019 Silver | Branded Entertainment - Social Awareness | Unquiet Voices @ London International Festival
2019 Gold | Social Campaigns | Unquiet Voices @ Internetics
2019 Silver | Microsites | Unquiet Voices @ Internetics
2019 Romanian Short Waves Selection | Unquiet Voices @ Cannes Film Festival
2019 Gold | Best Use of Video | Unquiet Voices @ IAB Mixx Awards
2019 Silver Drum: Content | Film | Unquiet Voices @ Golden Drum
2019 Silver Drum: Social Good | Non-Profit | Unquiet Voices @ Golden Drum
2019 Shortlist: Engagement | Creative Use of Media | Unquiet Voices @ Golden Drum
2019 1st Place: Best Use of Video | Unquiet Voices@ Webstock
2019 3rd Place: Best Brand on Instagram | Samsung @ Webstock
2019 Shortlist: Film | Innovation in Film - Unquiet Voices @ Cannes Lion
2019 Shortlist: PR | Culture & Context - Unquiet Voices @ Cannes Lion
2019 Shortlist: PR | Not for Profit - Unquiet Voices @ Cannes Lion
2019 Shortlist: Direct | Social Behaviour - Unquiet Voices @ Cannes Lion
2019 Silver: Use of Technology - Studycoin (KFC) @ Festival of Media Global
2019 Certificate of Excellence- Samsung Live Museum @ IN2 SABRE Awards EMEA
2018 Gold - Gamification - Studycoin (KFC) @ Internetics
2018 Silver - Full Digital Campaign - Studycoin (KFC) @ Internetics
2018 Silver - Social Media Viral Non Video - Holidays are Coming Back (Coca-Cola) @ Internetics
2018 Silver - Social Media Special Mechanics - Live Museum (Samsung) @ Internetics
2018 Silver - Digital Brand Experience - Studycoin (KFC) @ Internetics
2018 Silver - Digital Brand Experience - Live Museum (Samsung) @ Internetics
2018 Gold - Microsites - Studycoin (KFC) @ Internetics
2018 Gold - Brand PR - One Second Job (Dorna) @ Romanian PR Awards
2018 Silver - Brand PR - Holidays are Coming Back (Coca-Cola) @ Romanian PR Awards
2018 Best Social Media Campaign - Live Museum (Samsung) @ IAB Mixx Awards
2018 Innovation, 2nd place - Studycoin (KFC) @ Webstock
2018 Best Use of Photography, 2nd place - Live Museum (Samsung) @ Webstock
2018 Special Projects, 3rd place - Holidays are coming back (Coca-Cola) @ Webstock
2017 Bronze FIBRA: Social Media - My Closest 200 Friends (Cola-Cola) @ FIBRA Awards
2017 Bronze FIBRA: Brand Promotions - My Closest 200 Friends (Cola-Cola) @ FIBRA Awards
2016 Gold FIBRA: 10.1 PR - Corporate Communications - Bernie Speed Test @ FIBRA Awards
2016 Silver FIBRA: 5.1 DIGITAL - Web - Bernie Speed Test @ FIBRA Awards
2016 Gold - Viral Non Video - Bernie Speed Test @ Internetics
2016 Gold: Online PR Special Projects - Bernie Speed Test @ Internetics
2016 GRAND PRIX Public Relations: Public engagement and participation Bernie Speed Test @ Golden Drum
2016 GOLDEN DRUM | Capture (use) of local spirit Bernie Speed Test @ Golden Drum
2016 GOLDEN DRUM | Digital | Websites & micro sites Bernie Speed Test @ Golden Drum
2016 SILVER DRUM | Branded content - Online & mobile Bernie Speed Test @ Golden Drum
2016 SILVER LION: PR | Real Response Activity Bernie Speed Test @ Cannes Lion
2015 Most Experimental & Innovative Campaign - The ST Challenge (SEAT) @ IAB Mixx Awards
2015 ADC's Romanian Representative (together with Andrei Dragota) at the Creative Express Helsinki Edition
2014 Full Digital Campaigns (Durables) – The ST Challenge (SEAT) @ Internetics
2014 Web Platforms - Microsites – The ST Challenge (SEAT) @ Internetics
2013 Best Experimental & Innovative Campaign - The Five-to-Two News (Kit Kat) @ IAB Mixx Awards
2013 Silver: Best Visual - Take a Break, Win a Great holiday (Kit Kat) @ Webstock
2013 Bronze: Best Content Campaign on Facebook – The City of Breaks (Kit Kat) @ Webstock
2013 part of Interactions, which becomes the Agency of the Year @ IAB Mixx Awards
2012 Gold: Social Networks - The Five-to-Two News (Kit Kat) @ Webstock
2012 Silver: Others - Product Seeking Owner (Clickshop) @ Webstock
2012 1st ranked Team (CW: Andrei Niculescu) – The Cannes Semester @ The Alternative School for Creative Thinking
Contact:
Phone: 0723 838 443
E-mail: nitamroxana@gmail.com