McMici are back - MCDONALD’S
DDB, June 2025
TEAM: ECD: Roxana Nita // CW: Luca Costea, George Herlas // AD: Ana Tanasa, Eliza Panghe
McMicii and Cârnăciorii Oltenești are finally back, after years of strong desire from McDonald’s Romania fans. Same authentic Romanian taste, continuing the iconic story born in 2016, now with a fresh twist: the one and only Romanian actor, Bobonete, shows the tourists how to party like true Romanians – Horă, Victory Road, Grătărel. The entire campaign became even more epic with Bobonete’s natural humour.