SICK WITH WORRY - MCDONALD’S (RONALD HOUSE)
DDB ROMANIA, May 2026
TEAM: CD: Roxana Nita // GCD-AD: Andra Vlasceanu // CW: Alexandra Jitarel
For a parent, having a sick child who needs hospitalization is one of the toughest challenges. The truth is, when children receive a diagnosis, their parents receive one too: sick with worry.
If it takes a village to raise a child, it takes a whole lot more when they face a serious illness. Ronald McDonald House is on a mission to offer parents a place to stay next to their hospitalized child, helping families stay together during such difficult times.