PROJECT: ANAIS - Unquiet Voices
AGENCY: Cheil Romania
PUBLISHED: April 2019
TEAM: CD: Ioana Zamfir // AD: Roxana Nita // CW: Adina Stanescu
AWARDS:
Wood Pencil @ D&AD; 1 Gold & 1 Silver at LIA Awards; 4x Shortlists @ Cannes Lions; 1x Gold 2x Silvers & 1x Merit Award @ Cresta Awards; Silver Drum: Content | Film @ Golden Drum; Silver Drum: Social Good | Non-Profit @ Golden Drum; Finalist: Engagement | Creative Use of Media @ Golden Drum; Gold Best Use of Video @ Webstock; Romanian Short Waves Selection @ Cannes Film Festival
It is estimated that every 30 seconds, a Romanian woman becomes a victim of domestic abuse, but very few are empowered to talk about their experience. ANAIS, which supports domestic violence victims, wanted to undo the wrong. With the loss of copyright of dozens of these silent movies on January 1 2019, ANAIS wondered if they could be turned into an empowering cinematographic product for the next generation?
In Unquiet Voices, a 40-minute film, real women who’ve survived domestic violence are giving their voices to scenes from silent movies where female characters are being abused by men. The real-life stories brought to life in the movie show different types of abuse, from psychological to economic. sexual, and even attempted murder.
The footage from each movie chapter was taken from seven different silent movies, then rearranged to fit the real stories of victims, whose voices are recorded over the footage to finally unsilence every violent scene.
Case study
Campaign board
Full movie
Landing Page
