PROJECT: KIT KAT - The Five-to-Two News
AGENCY: Interactions
PUBLISHED: January 2012 - March 2013
TEAM: AD: Roxana Nita // CW: Irene Maria, Denisa Armasu
AWARDS AND HONORS:
Best Experimental and Innovative Campaign @ IAB Mixx Awards 2013; 1st place at Social Networking @ Webstock 2012; Featured in the Top 6 Interactive on BestAdsOnTV
For 75 years, Kit Kat kept saying "Have a Break, Have a Kit Kat". Entering the Facebook era, we offered our fans easy-to-digest content, that should be seen as the break itself: a daily dose of funny news, posted at 13:55 sharp.
We commented upon the most important events in a Kit Kat way, illustrating it cleverly.
