PROJECT: Samsung - Art Portals
AGENCY: Cheil Romania
PUBLISHED: April 2019
TEAM: CD: Ioana Zamfir // GCD: Roxana Nita // CW: Luca Costea // AD: Eduard Cirstea
HONORS:
Best Top 6 in Experiential @BestAdsonTV
In Romania, The Long Night of Museums can seem really long because of endless lines, crowds and fatigue. How could Samsung, the supporter of #DoWhatYouCant, improve this experience? We created a new standard for art enthusiasts: Samsung Art Portals.
We took over various galleries across town and set up connecting portals. Characters from paintings came to life and held Galaxy S10 phones that connected the galleries, allowing visitors to see the exhibits through each other’s eyes. Whenever someone used the portal in a museum, they became a remote museum guide allowing the other person to see a live stream remotely as accurately as if they were present where it is recorded. The experience was enabled by the Galaxy S10’s revolutionary camera that tweaks display settings in real time.