For its second year of being present at the UNTOLD festival held in Cluj Napoca, McDonald's Romania decided to take a unique approach and empower the youth in the music industry, by providing a launching pad to upcoming young artists. This special project aims to emphasise McDonald's commitment to supporting the new generation and further solidify its position as a welcoming place for all young people.
In collaboration with DJ DARK, a renowned local DJ, McDonald’s Romania embarked on a search to discover the most promising up-and-coming DJs and provided them with the opportunity to perform on one of UNTOLD's highly acclaimed stages: The Tram Stage.
PROJECT: McDonald’s - Feel The New McVibe (Untold Festival)
AGENCY: DDB Romania
PUBLISHED: August 2023
TEAM: CD: Roxana Nita // CW: Alexandru Iliescu, Alexandra Jitarel // AD: Ana Tanasa, Teodor Minea
