PROJECT: eMAG - Speaking of Gifts
AGENCY: Jam Session Agency
PUBLISHED: December 2021
TEAM: ECD: Valentin Suciu // CD: Roxana Nita // CW: Luca Costea // AD: Corneliu Dobrea
AWARDS: Silver- Best Creative Idea @ Webstock; Bronze - Special Projects @ Webstock
'Don’t get me anything’ & ‘Don’t bother’ are two of the most common answers Romanians give when asked ‘What do you want for Christmas?’ Is it shyness? Is it past disappointment? Or maybe they just care for others to the point they don’t want them to spend money on their gifts.
We wanted to find the reason behind those answers, so we asked those who are used to respond exactly like this. So we launched Speaking of Gifts – a heartful Christmas experiment by eMAG, which had over 2 million viewers on Youtube only.