PROJECT: First Bank - Independence Loan
AGENCY: Cheil Romania
PUBLISHED: August 2021
TEAM: ECD: Mihai Gongu // GCD: Roxana Nita // CW: Alexandru Iliescu // AD: Ana Tanasa
In the new episode of the First Bank Studios series, we enter the world of science fiction films with a couple of aliens who are planning, in the spirit of cinematic clichés, the invasion of Earth. However, they quickly give up their aggressive plans.
Attracted by the extraordinarily advantageous interest rate on the mortgage loan offered by First Bank and by the fact that they can apply through video banking, they decide to own a house in Bucharest.
