LOOKING FOR EXPERIENCES, NOT EXPERIENCE - MCDONALD’S
DDB ROMANIA, March 2023
TEAM: CD: Roxana Nita // AD: Teodor Minea // CW: Alexandra Jitarel
McDonald’s releases the pressure of stiff job applications and resumes by inviting youngsters to apply for a job, where the only experience that truly matters is their life experience.
In collaboration with Rares, a young uprising Romanian artist loved by Gen Z, we created from scratch a hit soundtrack that calls out for people who already have the skillset we need just by being themselves and living their life.
Gold - Restaurants @Internetics;
Silver Effie - Corporate Reputation @Effie Awards;
Silver Effie - Gen Z Marketing @Effie Awards;
Bronze Effie - Restaurants @Effie Awards;
2 Golds & 3 Silvers, including Best Recruitment Campaign
@Employer Branding Campaign;
