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McDonald's - Looking for experiences, not experience

McDonald’s releases the pressure of stiff job applications and resumes by inviting youngsters to apply for a job, where the only experience that truly matters is their life experience.

In collaboration with Rares, a young uprising Romanian artist loved by Gen Z, we created from scratch a hit soundtrack that calls out for people who already have the skillset we need just by being themselves and living their life.

PROJECT: McDonald’s - Looking for experiences, not experience

AGENCY: DDB Romania

PUBLISHED: March 2023

TEAM: CD: Roxana Nita // AD: Teodor Minea // CW: Alexandra Jitarel

AWARDS: Gold - Restaurants @Internetics; 2 Golds & 3 Silvers,

including Best Recruitment Campaign @ Employer Branding Campaign

Case study

 

Employer recruiting video feat. artist Rares

Campaign board