PROJECT: Samsung - Experience New Worlds
AGENCY: Cheil Romania
PUBLISHED: February 2020
TEAM: ECD: Mihai Gongu // GCD: Roxana Nita // CW: Corneliu Radu // AD: Razvan Mitoiu
AWARDS:
Silver - Best Digital Innovation @Webstock; Silver - Virtual Launches @ Eventix
Samsung decided to take a lateral step, unfollowing the other presentation events that were pre-recorded, and without an ounce of crowd interaction.
Instead, for Galaxy S21 Samsung made an epic commercial launch in Romania, hosting the first fully interactive digital event - Explore New Worlds. The event presented the user the possibility to explore various worlds inspired by the smartphone’s key features, putting him at the steering wheel of the narrative.
A plethora of worlds ready to be explored unveiled in front of the screen, creating an immersive experience worthy of sharing. Depending on his passions and interests, the user could choose between the World of Gaming, the World of Content, the World of Wellness and the World of Sharing, each associated with an Samsung brand ambassador.