BLACK PET FRIDAY - THANK’Q PET FOOD
DDB ROMANIA, November 2023
TEAM: ECD: Roxana Nita // CW: Cosmin Voicu, Maria Cristina Matei // AD: Adela Aruxandei, Ioana Gheata
Silver | Act & React @Internetics;
Silver | Digital for Good @Internetics;
Gold | Internetics @White Square;
On Black Friday, DDB Romania, in partnership with Kola Kariola Shelter and with the support of Thank'Q Pet Food brand, launches the Black Pet Friday campaign. This initiative aims to offer adoption opportunities for black-furred dogs, showing that these four-legged dogs are just as friendly and adorable as all other dogs, despite the superstitions surrounding them.
The main focus of the campaign is an online video that adopts a style similar to product presentations in Black Friday deals, focusing on the features of 'adorable gadgets'.
