PROJECT: Samsung - Free The Box
AGENCY: Cheil Romania
PUBLISHED: May 2021
TEAM: GCD: Roxana Nita // CW: Ionut Iordache // AD: Dragos Botcau
Samsung Romania took another step towards eco responsibility by launching a song featuring top-Romanian artist Emilian that shows people how to upcycle the box of the new NEO QLED TV into many useful items to free up the clutter and be more eco-aware at the same time.
Inspired by the NEO QLED boxes, people can access samsung-ecopackage.com, pick their TV’s size and create unique items out of the cardboard box that prove to be helpful in their home but also friendly with the environment.
