PROJECT: ThankQ Pet Food - Pampered Pets Anonymus
AGENCY: DDB Romania
TEAM: CW: Cosmin Voicu, Maria Cristina Matei // AD: Adela Aruxandei, Ioana Gheata ECD: Roxana Nita
Our pets know a side of us we never show to anyone else. It’s the side that comes to light when we are cuddling them like there’s no tomorrow. It’s the pampering we offer them, the baby talk we use, the secret names we call them, the love and affection we give. But how does this extreme pampering look from our pets’ perspective?
To promote the new Thank’Q cat food SKUs, we showed what happens when our pets are alone at home – they gather for a support group, taking turns talking about the extreme cuddling episodes their parents put them through. Why do they take it? Because they love their humans back and because Thank’Q kibbles make up for all the cuddling and baby talk.
